About the Author
In 1995, BRUCE BATCHELOR rocked the publishing industry when he invented print-on-demand (POD) publishing and triggered a landslide of new books from every country in the world. Since then, more than 100,000 writers have seized the opportunity to be published, and the rate is accelerating. In 2007, an estimated 30,000 new authors used POD services such as AuthorHouse, BookSurge, iUniverse, Lulu, Trafford and Xlibris.
As a next step, Bruce has turned his attention to solving the rest of the puzzle: how self-publishing ("indie") authors can be successful in SELLING their books in cost-efficient and environmentally-friendly ways.
Bruce was CEO of Trafford Publishing for 11 years, and is now owner/publisher at Agio Publishing House in Victoria, BC, Canada. A bestselling author and management consultant, Bruce speaks at writers conferences and universities.
Read Bruce's blog about book marketing trends at bookmarketing.agiopublishing.com/.
Jump down to info about Nine Dog Winter
About The Book - Book Marketing DeMystified
Do you want to sell more books? BOOK MARKETING DEMYSTIFIED is the first book ever to thoroughly explain the rather bizarre intricacies of book selling and marketing, while providing an easy-to-follow template for deciding WHICH promotional tactics are best for you, your resources and your situation.
Written by Bruce Batchelor, inventor of print-on-demand publishing and publisher to thousands of authors from more than 100 countries, this book is based on 10 months of interviews with industry insiders and bestselling indie (self-publishing) authors who have used iUniverse, Xlibris, Trafford, Lulu and other services. Learn how some have sold up to one million copies. Each author reveals the hits and misses of book marketing where innovation and clever choices bring best results and satisfaction.
From the media release ...
"I interviewed over 100 authors and industry experts to determine the best marketing practices and the leading edge ideas," says Bruce Batchelor. "The authors were wonderfully frank, making it clear which tactics really didn't work and which had given them solid payback for their time and money invested."
Book Marketing DeMystified is an entertaining read, with each aspect of book marketing explained using delightful anecdotes from indie authors. Many of these authors have sold tens of thousands of books in very creative ways. One, Peter Knight of Sechelt, BC, has sold over 1,000,000 copies of Electrical Code Simplified without selling any in bookstores or online -- his book is only available at hardware and electrical supply stores.
"This is a wonderful era for indie authors," says Batchelor. "So many very effective, low-cost marketing tactics are available. For example, an audio book edition can be recorded by the author using any Mac or PC with a good microphone, then broadcast as podcast episodes to promote the printed version. A video trailer, as might appear on YouTube, is also relatively simple to home produce."
In writing this book, the author drew on his experience as Chief Executive at Trafford Publishing for its first 11 years, which gave him unparalleled access to top executives across the book industry. Before founding Trafford, he was a journalist, magazine editor, management consultant and bestselling author.
Batchelor has organized the book's chapters to reflect his 14 Ps of marketing: purpose/passion, product or service, place, price, positioning, promotions, etc. He urges each author to draw up a 14-P marketing plan that includes a socially responsible 'triple-bottom-line' of profits, people and the planet.
As a pioneer of the print-on-demand process whereby each copy is printed individually after a customer buys it, it is no surprise that Batchelor comes down strongly against the book trade's typical 'returnable' book terms whereby a bookstore can order copies essentially on a risk-free, 90-day consignment basis.
Batchelor urges authors to sell their books to bookstores only on non-returnable terms, and emphasizes the opportunities to sell to niche audiences outside the book trade. "Figure out where your target audience will be, whether that is a website or an event, and be there," he advises.
The release of Book Marketing DeMystified signals the opening of Agio Publishing House (www.agiopublishing.com), a new venture by Batchelor and his wife Marsha Batchelor, a veteran book designer. Unlike the large publishing services that process hundreds of new titles per month, Agio will focus on personal attention to two or three new authors each month. Agio's office is in Victoria, BC, Canada.
In 2006 Bruce Batchelor was appointed a Quantum Shift Fellow at Richard Ivey School of Business as one of Canada's outstanding entrepreneurs. He also serves as a mentor for students at University of Victoria's School of Business.
View the press release in PDF format here.
Read an Excerpt
Excerpts are being released at the author's blog. Please go to www.bookmarketing.agiopublishing.com to read these free excerpts, or to subscribe so you are notified as each new chapter is posted.
Buy this Book
Chapters are being recorded and will be available as podcast episodes through Podiobooks.com. You are able to listen for free to these episodes. You are also welcome to listen to the first episode ("Preface: About the author and my perspective on marketing books") by clicking here. This MP3 is a 3.6 Mb file so it may take a few moments to download to your computer or, if your computer is set up properly, the audio will begin almost immediately.
As soon as we have all the chapter episodes recorded, we'll release the full audio book as an MP3 CD, manufactured on demand and available through Amazon.com.
Watch the Promo
Stay tuned as we create the video trailer.
Listen to the Author Read
Please go to the link above under Audio Book.
Midwest Book Review wrote this 5-star review of Bruce Batchelor's Book Marketing DeMystified [ISBN 9781897435007]:
RECENT AND UPCOMING APPEARANCES
About The Author of NIne Dog Winter - Bruce T. Batchelor
Though he'd lived in the Yukon for five years, the author's unfulfilled dream was to spend a winter in a remote wilderness cabin with a woman he loved, training dog teams and making long expeditions. When he teamed up with backcountry ranger Marsha McGillis in 1980, the (mis)adventures could begin!
Bruce Batchelor came to the Yukon in 1973, planning to stay just long enough to earn money for a trip to Europe. Instead, he fell in love with the wilderness and its people, and stayed for most of the next eight years. He has written three books about his stay in the North. Marsha McGillis, heroine of Nine Dog Winter, agreed to marry him in 1983. Their son, Dan, was born in 1992. They live in Victoria, BC, with a white lab-husky cross named Tyhee Too in honour of the Tyhee in this story. Bruce and Marsha own Agio Publishing House, where he edits and directs marketing, while Marsha designs the books and Dan takes photos.
About The Book - Nine Dog Winter
Nine Dog Winter: Winter camping with sled dogs in Canada's Yukon by Bruce T. Batchelor is a true story, about two young Canadians who recruit nine mismatched huskies, and head out camping in the Yukon as the temperature plunges to Sixty-Eight Below.
Follow this 1980-'81 winter adventure of a young couple intent on recreating the classic Yukon pioneer lifestyle.
Includes dozens of photographs, maps and diagrams, plus complete instructions for building toboggans, harnesses, moccasins and other traditional winter camping equipment.
Hundreds of tips gathered from native and white trappers, pioneers and others who live and thrive in the Northern bush.
Read an Excerpt
Here are sample chapters as a PDF file.
Buy this Book
David Pettigrew, filmmaker, adventurer and sourdough:
RECENT AND UPCOMING APPEARANCES
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